Redken Shades EQ is the #1 Liquid Acidic demi-permanent haircolor. Shades EQ, the haircolor that thinks it's a conditioner, is the healthier way to tone thanks to its acidic, no-lift formula. Shades EQ tones, refreshes, and glosses your client’s hair.

Shades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

Shades EQ is the only liquid acidic formula, which means:

• It’s the healthier way to tone – using acidic demi-permanent color after lightening is best!
  
• AND there’s no lift- so no need to worry about banding or harsh regrowth.

STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:

• Ammonia-free formula, Acidic pH
  
• Liquid consistency is perfect for: toning, refreshing, and glossing
  
• Mix of direct and oxidative dyes
  
• Blend 50% gray with a sheer result
  
• Gentle processing for ultimate condition and shine