Clairol Professional Permanent Liquid Hair Color offers 100% gray coverage with Soy4Plex for more deep conditioning than the leading professional cream.

Soy4Plex leaves hair deeply conditioned, with more reflective shine, multi-dimensional color and long-lasting results. Featuring a unified numbering system, Clairol Professional Permanent Liquid Hair Color combined Miss Clairol and Torrids to offer a variety of inter-mixable shades in 4 tonal families: Neutral, Ash, Gold and Red.

Key Benefits:
84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of Soy4Plex Technology creating healthy colored hair.

Deep Conditioning: Soy4Plex conditions inside and out.
Long-Lasting Color: Soy4Plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.
Reflective Shine: A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.
Multidimensional Results: Deeply conditioned hair reflects light to create a multi-dimensional natural look.