Lightener & Developers

The first and only lightener that's superior for on scalp, in foil, and hair painting techniques.

Lifts up to 9 levels without compromise

Lifting hair quickly doesn't have to be scary anymore. Get that fast lift without worrying so much about the integrity of the hair.

Mild bonding properties

Powered by quinoa, a gluten-free protein, it provides mild bonding properties. It's super versatile, so feel free to add your favorite bond builder if you like.

The perfect consistency for hair painting

We nailed the perfect consistency because the formulators are top artists who lighten hair all day long in their salons. If you prefer, clay additives can be added.

Much more gentle on the scalp

Worry far less about irritation and burning

Doesn't swell in foils

You don't need to worry about it expanding right out of the foil like you would with many other lighteners.

Developers that work well with other product lines

Feel free to use it with other product lines, including permanent color, to improve consistency.

Ammonia-based lightener

Research shows that ammonia-based lighteners perform better that non-ammonia lighteners, and that ammonia alternatives can actually be more harmful, causing skin irritations and allergies.

Contains quinoa, it's vegan, and it's not tested on animals

Here's what you need to know about quinoa...it's a super food that protects and nourishes that hair follicles from within. It contains 9 essential amino acids that naturally strengthens and protects the hair shaft, repairs damage, and promotes hair growth. It equalizes porosity, increases elasticity, and balances the production of natural oils to keep the hair properly moisturized.