L'Oréal Excellence HiColor Permanent Hair Color is a high-lift, professional-grade permanent hair color specially formulated for dark hair (Levels 1–4). It delivers rich, vibrant color without the need for pre-lightening, making it ideal for brunettes seeking bold, dramatic shades in a single step.

This advanced crème formula provides up to 3–4 levels of lift while depositing intense color tones such as red, magenta, copper, and more. Infused with deep conditioning agents, HiColor helps protect and nourish the hair during the coloring process, leaving it soft, shiny, and vibrant.

• High-lift permanent color for dark hair
  
• No pre-bleaching required
  
• Lifts and deposits color in one step
  
• Available in bold shades: reds, coppers, magentas & more
  
• Infused with conditioners for softness and shine
  
• Professional results with long-lasting vibrancy