Reliable results — every time. Wella Color Charm Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade-resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, Liquid Color does it all.

• Vibrant, long-lasting fade-resistant hair color
  
• Up to 100% gray coverage
  
• Free of parabens
  
• Vegan. *Free of animal-derived ingredients
  
• Provides great conditioning
  
• Luxurious shades